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Lego - the most powerful brand in the world

13.02.2017  12:11

The Danish toy giant Lego has been named the most powerful brand in the world by the leading brand valuation and strategy consultancy Brand Finance.

Lego scores high on a wide variety of metrics such familiarity, loyalty and staff satisfaction. Lego will always draw its strength and brand identity from the simplicity of its old well known products, but it is also responding to the digital era. Lego Boost, set to launch in August, allows children to turn Lego into programmable robots using a smartphone app.

Second place goes to Google and third place is given to Nike.


Read the report